Our Services

Media Ambush

Discover the techniques & proven strategies to behave credibly when ambushed by journalists.

Media Interview Skills

Learn the art of telling a compelling corporate story. Write & own messages that are newsworthy, as well as rehearsing how to answer difficult or sensitive questions.

Crisis Communications

Using social media effectively when things go wrong. Identify what you can & cannot confirm. Write a crisis press statement & have the confidence to deliver it at press briefings / conferences while handling difficult questions.

Courses Available

Effective Communication Skills

Media Interview Skills Coaching

Media Interview Skills Coaching

Tailored learning experiences to best meet your requirements

You will learn how to

Speak confidently to the media. Tell ‘for instance’ stories that help illustrate your key points. Handle difficult questions effortlessly. Write clear, concise & compelling messages for your target audience.

Course Objectives

Our coaching focuses on YOU with regular filming throughout that captures how well you are mastering each of the following skills:
– Own & Present confidently key corporate Promotional message(s) to target audience
– Recognise Media Trends & Values
– Polish Media Presentation Skills
– Interact with the nation building + western media
– Use Media Presentation Skills to tell more interesting stories
– Prepare for a Media Interview – Bridging Statements to help stay ‘on-message’
– Critique media interview performance through video playback/evaluation
– Apply Dos & Don’ts when dealing with the Media + Deal with the tricks of the trade
– Assess effective delivery styles & identify what works for the Media
– Role-play ‘live’ TV Media Interviews
– Handle difficult or unexpected questions effortlessly

Now available remotely using Zoom or Skype!

Anyone preparing for a media interview with a journalist

“In less than half a day training with Paul,
I came out with the tools to handle a media interview and more importantly, the confidence.
I certainly look forward to get further coaching.”

KRISHNA CHETTI, CEO

BNP PARIBAS MALAYSIA

Case Studies

BARACK OBAMA - US PRESIDENT

How to handle the media

CHASING CHRIS JERMYN

How NOT to handle the media

Frequently asked questions

Why Paul Carr?

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Because you want an former journalist who has not only worked within the nation building environment of the Singapore media but also worked in the tough, hard-edged news rooms of the West.

How long will the media skills training take?

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That depends on whether you want to work on Promoting to, Protecting from the media or a combination of both. Length of the coaching sessions also depends on the number of participants.

Where will the media skills training be conducted?

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Most clients prefer to host the session in their company boardroom or training room. We can also conduct the training off site in a hotel meeting room if you’d prefer to get away from the office for the day.

Does it work?

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The results speak for themselves. All of Paul’s client’s have managed difficult questions from journalists – some in ‘LIVE’ television interviews – with extra confidence and ease. Some of the biggest names in Finance and Medical Instruments and Research wouldn’t use anyone else.

Will I notice it?

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After just one session with Paul you’ll be able to write & own your key corporate messages better than ever before. You’ll also know how to handle difficult questions from journalists.

What results have you achieved with clients?

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Turning fearful spokespeople into confident message givers. Getting clients to own and deliver their message in an interesting way. Inviting them to discover formulas that allow them to handle difficult questions from journalists. Sometimes it takes some convincing to get clients to see the value in engaging with the media.

How does this work? What actually happens?

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First we WRITE, then we PRESENT and SPEAK. Clients are invited to write or re-write their messages into easily remembered sentences. Together we view case studies of people handling the media well & not so well. We’ll explore the tricks of the trade before rehearsing real-life media interviews that we’ll film. Finally we’ll play the video to the client and critique it together.